SUCCESS PRINCIPLES

• CONFRONTING THE TRUTH IS PAINFUL

  Companies are terrible at confronting the truth. It is so much easier to define your version of reality, and judge success and failure according to that. But in my experience as a management…

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• FOCUS ON YOUR CUSTOMERS NEEDS

  Successful companies do not just focus on what their customers want, but put the customer at the centre of everything they do. The customers needs actually drive the entire business. That means…

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